One of the greatest challenges for advertisers and brands today is to capture the attention of users without disturbing their online experience.
While most users ignore advertisements, there is an effective method that can help engage their attention: contextual video.
Contextual advertising is an efficient way to generate content relevant to the users expectations.
Contextual advertising is tailor-made for the customers and therefore has a higher attraction power than generic traditional advertising.
For creators and publicists, the biggest success for an advertising campaign is to provide the most effective user experience. The more relevant and useful an advertisement is for the consumer, the higher engagement and return of investment it will achieve.
Branded content improves and boosts user experience.
In fact, more than 90% of consumers prefer brands that produce content and include new information.
Until now, creating content was a manual and labour-intensive process that required the investment of many man-hours and resources.
OVIXIA has developed a tool that will enable the generation of contextual dynamic content.
We help create unique videos that blend user experience and on-demand, customized content.
Consumers will get exclusive customized video content, relevant to their context and adapted to each platform: social media, corporate site, marketing email, smartphone...
We can adapt the video templates from your advertising campaign to our dynamic video system so you can generate new iterations without fuss. Ovixia will add variable data to suit your campaign needs: images, text, video…Fully automated and without complex video editing tools.
A message personalized for each customer. Templates are adapted to the message connecting in real time with your database, CRM, ERP or Excel.
EASY TO AUTOMATE
Videos can be processed in batches to update prices, images, audio or any other video file. Fully automated. No need to change a thousand components one at a time.
Resource reusability makes videos last longer. One template can generate as many updated versions as needed.
That´s right. We make your job easier and walk you through all the way. No messy new tools or learning curve.
Combining data and creativity, brands will be able to achieve new guaranteed results:
Engagement increase 10 x
Videos with custom data are more useful and relevant for the customers. It increases their attention to the message.
Conversion rate increase 5 x
On social media and CRM, dynamic videos are more viral and get more viewing time.
Cost reduction 100 x
Dynamic video significantly reduces the cost per video and platform.
OVIXIA lets brands reach their customers with the right message at the exact moment.
Instead of hampering inspiration, the use of data fosters creativity, allowing brands to connect more personally with their customers making use of context and content to boost sales.
OVIXIA puts storytelling back at the center of creativity and in the hands of publicists and marketers.
Proyecto financiado por
Proyecto financiado por